Humankind has desperately been waiting for a viable COVID-19 vaccine since the outbreak hit at the beginning of this year.
And on the 9th of November, 2020, almost 12 months after the first known case of coronavirus was confirmed, Pfizer and BioNTech officially announced a vaccine that was proven to be 90% effective in preventing COVID-19.
The news sent a wave of relief across the world. But perhaps where the newly found optimism was the most quantifiable was in the financial markets.
Which is of particular interest to you, as an affiliate in the space.
Upon the news hitting the headlines, gold, man’s favorite safe-haven asset, plummeted over $200 in less than 2 hours.
Meanwhile, stock markets soared, kicking the existing election rally into overdrive.
Pfizer says they expect to manufacture enough doses to immunize 15 million to 20 million people by the end of the year.
So what does that mean for the markets moving forward? What can we, as affiliates, expect from our verticals in the months to come?
We’ve broken it all down for you here. But first, let’s take a look at some context.
The pandemic was brutal on the world economy.
Unemployment rates around the world skyrocketed, GDPs from every major economy plummeted and central banks around the world injected millions in stimulus packages to help boost the economy.
And though it’s often been said that the markets hate uncertainty, in 2020, they seem to have thrived on it.
Earlier this year, people thought it would all calm down after the vaccine and the president were finally announced.
However, despite the presidency being called for Joe Biden, Donald Trump has yet to concede and remains adamant on pursuing lawsuits to contest the results.
Therefore, until Biden is inaugurated and settled into the White House on January 20th, the uncertainty is still very much alive and well, hanging in the unpredictable hands of 45.
Meanwhile, we still know very little about how long the vaccine immunization will last. We don’t know when we will have enough doses worldwide to get the pandemic under control and we continue to have no idea what the long-term effects of the vaccine might be. So still pretty uncertain on that front too...
And yet, investors are flocking to the markets to capitalize on the news.
So what’s the deal? How come there’s so much risk appetite when things remain so up in the air? Well, it’s pretty simple really.
As the saying goes, chaos brings opportunity (and in our case, traffic.)
COVID & Forex
The uncertainty we’ve experienced over the last year has created an insane amount of volatility. And, if you know anything about FX traders, that usually means plenty of opportunities to make money.
This past year has shown us that anything can change between one moment and the next, which means everyone’s eyes are forever glued to the fundamentals.
This is particularly true of day traders who jump in and out of the market to capitalize on immediate fluctuations, of which there have been plenty.
It’s been a never-ending 2020 cycle that repeats itself. When the number of COVID cases rises, oil plummets and gold rallies. When biotech companies make strides on the vaccine, traders flee cash and flock to stocks.
So with all the unanswered questions we mentioned above still hanging in the balance, we can expect a lot more volatility in the immediate future.
Now combine that with the incoming lockdowns being imposed around Europe, and potentially parts of the US given the change of guard at the White House, and what have you got?
Millions of people sitting at home, without a stable income, looking for ways to make money from the comfort of their couch.
The Pfizer Vaccine Impact So Far
Needless to say, Pfizer stock soared. In fact, CEO Albert Bourla has sold $5.6 million dollars worth of it as of writing this article.
And, with Pfizer, other stocks affected by covid began to rally too, like airlines (United went up 19%) and cinema operators (AMC went up 51%).
Conversely, companies who have been thriving during the lockdowns like Netflix and Peloton, both saw their stock prices fall.
Word on the street is, we could see the effects of the vaccine optimism for quite a few months to come. In fact, as head of research and Fundstrat Tom Lee put it:
“I think people are going to stop having anxiety everyday… We could see months and months of this. This could rally for a while.”
That means there’s plenty of money to be made in the immediate to medium term, both if you’re a stock investor as well as if you’re a CFD trader.
All of this is to say that, with the wave of optimism that we’re seeing, comes a tsunami of traffic for us.
If Not You, Then Who?
Now that we know what we can expect, it’s up to you, as affiliates, to capitalize on it.
You now know what your audience is going to be looking for, so you need to make sure their search ends with you.
During a time where uncertainty dominates the markets, it’s important that you don’t just push flashy FTD offers that scream “wham, bam, thank you ma’am”.
The traffic coming your way is in it for the long-haul. So show your audience that you take their investments as seriously as they do.
It’s all about who you work with. If you can’t provide the quality information they need, make sure your partners do. If your content does measure up, your partners need to reflect those high standards too.
And the only way to do that is to join an affiliate network that has an arsenal of reputable brokers with industry-leading research departments who can provide your users with the stability and security they’re craving.
Traders are going to be looking for consistent, in-depth stock, currency and safe-haven analysis, as well as a constant stream of the latest fundamentals.
So now is the time to establish yourself as a reliable source of information within the industry and separate yourself from your competitors who will take this opportunity to make a quick buck.
Information is the name of the game during a time like this. And all offers, in essence and tone, must mirror that principle.
Our advice would be to join an affiliate network that provides you with a dedicated affiliate manager who understands the ins and outs of the markets, like we do at ROIC.
Our affiliate managers are there to ensure that there is a seamless synergy between your content and the offers you run together; offers that must evolve and change with market trends.
So, for example, rather than run banners from a second-rate broker that say “DEPOSIT TODAY AND RECEIVE A 100% BONUS” in flashing green letters, consider running an educational webinar offer with a well-respected regulated broker.
This will likely add significant value to your user’s experience. And just like that, they will become a loyal client of your partner, earning you a constant stream of payouts the more they trade.
Catch our drift?
Now more than ever, it’s time to step up your game. Because there’s a whole lot more liquidity and volatility going around in the markets.
But what’s going to convert your audience into long-term monetizable users is whether or not they find a trustworthy ecosystem that brings them true value - one that keeps them depositing, and you earning.
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